In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B online marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts with … Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and various other truths concerning contemporary B2B advertising and marketing. We review exactly how the buying journey is now totally fragmented and also the way that community building can assist marketing experts retake contro… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and other realities concerning modern-day B2B marketing. We discuss just how the buying journey is now totally fragmented and the way that community structure can aid online marketers retake control of the exploration as well as d… Read More

Mark Donnigan: It's going fantastic, Ben. I am so delighted to be below on your show.Ben: Definitely. We're happy to have you on the program. Particularly provided the relevance and the urgency of the subject we're going to be taking on over the course of this conversation too, which is one that I think is actually under-discussed. One that could o… Read More